The Tourisme Provence-Alpes-Côte d’Azur Regional Tourist Board (CRT PACA) and Bouches-du-Rhône Tourisme have decide to unite forces to create a "Contrat de Destination" tourism project for Provence.
What are the aims of the "Contrat de Destination" project?
- Increase the notoriety and attractiveness of Provence
- Attract more visitors from the main European countries
- Attract high-contribution visitors from distant countries
- Develop longer staying times outside peak season by developing events-related tourism products
What is the theme of the project?
The aim of the "Contrat de Destination Provence" is to strengthen our position around a major and emblematic sector that already gives our destination a genuine competitive advantage:
CULTURE on the theme of PROVENCE LIFESTYLE ("LES ART’S’ DE VIVRE").
Provence lifestyle brings together past, present and plural. The "Art’S’ de Vivre" project focuses on creativity in Provence. Backed by strong roots, a lengthy history and authentic character, Provence is now present in multiple art forms and contemporary inspirations.
What is a "Contrat de Destination" project?
The aim of these nationwide projects is to improve the visibility of France overseas and give new impetus to the promotion of our top destinations.
The projects bring together French public and private tourism stakeholders around a territorial brand name and allow them to provide better-structured and more visible products to an international clientele.
What is the aim of a "Contrat de Destination"?
The aim of these projects is to optimise the attractiveness and competitiveness of France and make France the world's leading tourist destination.
What are the 21 selected projects?
Alps; Auvergne; Baie du Mont Saint-Michel; Biarritz; Bordeaux; Bourgogne; Lyon; Massif des Vosges; Montagnes du Jura; Normandie & Ile-de-France; Val-de-Loire; Provence; Destination Corse; Vallée de la Dordogne; Destination Bretagne; Destination Champagne; Paris; Pyrénées; Guyane; Louvre Lens; Côte d’Azur
More information about the "Contrat de Destination" 731,20 Ko